Digital Marketing & Branding Specialist (Taito, Tokyo)

Job Description

Digital Marketing & Branding Specialist

Location: Taito, Tokyo, Japan
Company: Crimson Education Japan Co., Ltd.
Position Type: Full-Time Employee
Industry: Education / EdTech
Nearest Station: Asakusabashi Station (Asakusa Line, Chuo-Sobu Line)

Company Overview

Crimson Education is a New Zealand-based EdTech startup that helps students access global education opportunities. The Tokyo office offers a flat organization, casual work style, and international collaboration with bilingual Japanese/English colleagues from over 30 countries.

Role Summary

As a Digital Marketing & Branding Specialist, you will plan and execute marketing strategies to drive sales, acquire new customers, and enhance brand awareness. You will manage online/offline events, content creation, SNS campaigns, digital ads, and performance analysis.

Key Responsibilities

• Plan and execute marketing strategies to boost sales and brand awareness
• Organize events (30–300 attendees) and create guidebooks and success stories
• Run SNS campaigns, digital ads, copywriting, design, content production, landing pages, and email marketing
• Analyze performance data and optimize strategies both creatively and analytically

Team Environment

• Passionate, fast-growing team focused on student empowerment
• Strong collaboration with international colleagues
• Open-minded, diverse, and mission-driven environment

Mission: Support students to discover potential and confidently step onto the global stage

Requirements

• Understanding of US/UK university admissions
• Knowledge of Japanese study abroad market and marketing channels
• 1+ year of marketing experience (freelance or full-time)
• Basic knowledge of Google, Facebook, and other digital advertising platforms
• Japanese: Native-level | English: Business-level (TOEIC 860+)

Preferred Traits

• Growth mindset and adaptability
• Creativity and commitment to deadlines
• Initiative and independent thinking
• KPI-driven, results-oriented
• Strong communication and teamwork
• Willing to work onsite in Tokyo office

Working Hours

• 9:00 AM – 6:00 PM, 5-day onsite workweek

Salary & Benefits

• Annual Salary: ¥3,000,000 – ¥5,000,000 (negotiable based on experience)
• Full social insurance and commuting allowance

Holidays

• 2 days off per week (Sat & Sun*)
• National holidays, summer/winter holidays, paid leave
• *Marketing department may work weekends for events (substitute holidays provided)

Contract Type

• Full-time employment, 3-month trial period (same conditions)

Workplace Environment

• Open, bilingual workplace with cross-departmental communication
• Innovation through diverse cultural exchange
• Team includes former admission officers from Harvard, Oxford, Stanford